Our Mission
Business is hard, when no one knows you're doing it.
"In storms, it's almost always the sailor who gives up first — not the boat."
With the right systems, you won't have to.
Charted Consultants build and hand over tech you actually own, not rent.
Then, we make sure Google and ChatGPT know who you are.
Who We Are
We're operators who understand that lasting success comes from systems you can actually own.
For two decades, we've helped legacy businesses modernise without losing what makes them human. We don't just build technology — we create digital foundations that businesses can own, control, and evolve.
Whether you're preparing for growth, planning succession, or simply tired of renting your digital presence, we build systems worth inheriting and stories worth finding.
Our Foundation
Built by operators who've scaled businesses, managed exits, and understand that sustainable growth requires systems you actually control.
Our Approach
Technology that serves your business, not the other way around. Stories that build trust. Operations that scale with intention.
Our Vision
Legacy businesses built the foundation of our economy, but they're often invisible online.
Every day, exceptional businesses with decades of expertise remain hidden from their ideal customers. They've built trust through relationships, delivered quality through experience, and created value through dedication. But when someone searches for what they offer, these businesses don't appear.
We believe visibility shouldn't be reserved for the loudest voices or the biggest budgets. It should reflect actual value, real expertise, and genuine care for customers. That's why we build systems that make exceptional work findable, and tell stories that make expertise undeniable.
The best businesses aren't always the most visible ones. But the most successful ones figure out how to be both.— On building sustainable visibility for legacy businesses
Working Together
What working with us is actually like
Discovery & Understanding
"We start by actually listening. Not just to what you think you need, but to how your business really works. I'll spend time with your team, understand your processes, and identify where technology can genuinely help rather than complicate."
No generic solutions. No forcing you into someone else's framework. Just honest assessment of what will actually move your business forward.
Building & Teaching
"I don't just build systems and disappear. I build them with you, explaining every decision, teaching your team how everything works, and making sure you're never dependent on any single person or vendor."
When I hand over your new systems, you'll understand them completely. You'll own them completely. And you'll be able to evolve them as your business grows.
Honest Communication
"I'll tell you if something isn't worth doing. I'll recommend the simple solution over the complex one. And I'll be upfront about timelines, costs, and what success actually looks like for your specific situation."
Long-term Partnership
"This isn't about a quick project and moving on. I'm interested in businesses that are built to last, and I want to help them stay competitive for decades, not just quarters."
Real Results
From invisible to undeniable
Heritage Bakery → Digital Discovery
A 40-year-old family bakery was struggling with online visibility despite having the best sourdough in the city. Local customers loved them, but new residents couldn't find them.
Modern, mobile-friendly website with integrated ordering system and local SEO optimization
Automated marketing system with performance tracking and customer journey mapping
Law Firm → Marketing Automation
A boutique law firm was spending 15 hours per week on manual marketing tasks and struggling to track which efforts actually brought in clients.
"Working with Charted wasn't just about getting a new website. They helped us understand our own business better and gave us tools that actually make sense for how we work."Sarah Mitchell
Owner, Heritage Bakery
Why This Matters
Why I personally care about legacy businesses
Building systems that last for businesses that matter
My father ran a small engineering firm for thirty years. Brilliant work, loyal clients, fair pricing. But when digital transformation became essential, he struggled. Not because he couldn't learn technology, but because most solutions were built for different types of businesses.
I watched him navigate vendor lock-ins, subscription traps, and systems that promised everything but delivered complexity. Good businesses like his were being left behind, not because they lacked value, but because they lacked visibility.
That's when I realized my background in technology could serve businesses that actually matter to their communities. Businesses that have been solving real problems for decades, but needed help being found by the people who need them most.
"Legacy businesses didn't get where they are by accident. They earned their place through consistent value delivery. My job is to make sure the next generation can find them."
Our Work
Systems built for real businesses
Heritage Bakery Website
Law Firm Dashboard
Restaurant Booking System
Manufacturing Analytics
Consultancy Website
Retail Point of Sale
Each project is custom-built for the specific needs and workflows of the business.
View Detailed Case StudiesCommon Challenges
Problems we solve every day
Can't update your website?
We build systems you can easily update yourself, with training and documentation so you're never stuck.
Relying on word of mouth?
We make your expertise discoverable online while preserving the trust-based relationships that built your business.
Drowning in manual processes?
We identify what can be automated without losing the personal touch that makes your service valuable.
Tech vendor holding you hostage?
We create solutions you own completely—no subscriptions you can't control, no platforms that can disappear.
No idea what's actually working?
We implement clear tracking and reporting so you know exactly where your business is growing and why.
Competing with bigger players?
We highlight what makes you different: your experience, your approach, your local knowledge, your care for customers.
Every business faces unique challenges, but many of the underlying problems are the same. We've solved these before, and we can solve them for you.
Discuss Your Specific SituationWhat do ChatGPT or Google know about you?
We see you, and we know that you're doing amazing, incredible work. You're making this world better, bit by bit.
But to succeed and build a lifestyle boutique business that offers you financial freedom and a truly rewarding life, you need thousands of people out there to know about you.
Try asking ChatGPT right now:
Who is [your name, your business name]?
If you're not loving what you see, why not explore how Charted Consultants can help you?
Your digital foundation, fully yours
We put the essential systems in place — websites, booking flows, payments, SEO, and analytics — built so you fully own them.
No subscriptions you don’t control, no tech that locks you in. Everything we set up is portable and future‑proof.
Website & Hosting
coreFast, secure, and fully owned by you — no rented platforms or surprise restrictions.
Booking & Payments
operationsSeamless appointment scheduling and integrated payments that reduce admin and boost conversion.
SEO & Analytics
growthSearch engine optimisation and data insights that show what’s working and where to improve.
Ownership & Control
philosophyAll systems configured so you hold the keys. No lock‑ins, no dependency on a single vendor.
Start a conversation today
Every great project starts with understanding your business, your challenges, and your goals. Let's explore what modern systems and clear storytelling could mean for your legacy business.
No pressure, no sales pitch. Just an honest conversation about your business.